Welcome to India Insights
We help businesses and brands understand the Indian consumer. We build dialogue, and observe how people live, how they consume, what influences and what motivates them. We experience, record and then interpret what we see and hear, providing usable insights supported with rich visual evidence. To learn more see About us and Services clients buy.
more Insights
Market shopping for fresh produce in India is a multi-sensory experience
July 17, 2010
The advent of multinational grocery chains will streamline and standardise the shopping experience. While back-end infrastructure will be of benefit, major players need to be aware of India's shopping habits at the front-end.
Levi's illustrate how brands need to innovate for India
July 09, 2010
Brands need to be flexible and creative in their thinking if Indian market entry is to be successful.
Indian market entry: You aren't in Kansas anymore!
June 30, 2010
Entering the Indian market means understanding a host cultural, procedural and social differences. India Insights offers some "quick tips" to help entrants plan for market entry.
Indian malls lack Indian identity
May 14, 2010
An India Insights led retail safari of Delhi's leading malls highlights the fact that the Indian retail sector lacks local identity.
India's most trusted brands revealed
April 27, 2010
A study by India Insights reveals which are India's most trusted brands. The list shows that global brands can prosper providing they are willing to adapt to the local market.
more The Blog
India Insights featured on RetailInAsia.com
July 26, 2010
India Insights talks to Asia's first social networking site for the retail community.
World-class Delhi Metro changing the face of the capital's public transport system
July 24, 2010
The Delhi Metro is connecting the NCR, providing an alternative to congested roads.
Social networking becomes a mainstream tool for India Inc
July 16, 2010
A new study by Regus reveals that social networking sites are now an accepted communications channel for Indian business.
India's "Muppies" provide opportunities for brands
July 11, 2010
A special report in India's Sunday Times charts the rise of the India's "Muslim upwardly-mobile professionals". Their elevation creates new opportunities for brands.
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Latest thinking from India Insights
Looking out of the window of @SelectCITYWALK watching huge down pour of rain, swimming home later! ;)
Please keep voting & RT - Should foreign investment in multi-brand retail be allowed in India? - Linkedin Poll - http://tinyurl.com/2uotxp4
Cameron makes page 16 of Times of India, Economic Times focuses on his Pak attack
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