Welcome to India Insights
India is now one of the world's most important consumer economies. Economic growth in high single digits has created an increasingly influential middle class, with sixty percent of the population under thirty years old. Despite a range of domestic challenges, signs are that the Indian growth story has only just begun. India Insights represent the personal views of Dominic Twyford.
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Republic Day shows depth of Indian national pride
January 27, 2011
India has a strong national identity, its population is intensely proud of its history and equally optimistic about its future.
Foreign brands need to localise products and services for India
October 25, 2010
Foreign brands used to represent aspiration, sophistication and quality. Not being Indian made them desirable but the situation has changed. MNC's now need to develop services and products specifically for India, over time "Indianisation" looks set to be replaced by "localisation".
Big Bazaar likely to benefit from consumer-centric focus
September 20, 2010
Big Bazaar is built around the expectations and requirements of their customer. Their focus on the consumer and ability to understand diversity provides a lesson for future market entrants.
Worshiping at the altar of Indian celebrity
August 22, 2010
India worships its icons; brands looking to create impact go down the tried and tested route of celebrity endorsement.
Whether fair or unfair appearance matters in India
August 05, 2010
The arrival of consumerism coincides with a renewed interest in looking slim, fair and beautiful. Indian society is becoming more self conscious, self image is becoming big business.
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The "Master Blaster" - one of India's most trusted brands
January 22, 2011
India's passion for cricket and celebrity sees Sachin Tendulkar named as one of India's most trusted brands.
Modern living puts processed food on the menu
January 08, 2011
Lifestyle changes, an increase in spending power and decrease in time, boosts popularity of packaged foods.
"People's car" scorched while Indian car sales grow
December 05, 2010
The festival season accelerated car sales across India. While foreign cars experienced significant growth, India's Tata Nano is being left behind.
Airtel rebrand confirms global aspirations
November 27, 2010
While the jury is still out on Airtel's new brand identity, the exercise confirms that Airtel intends to be a major player on the global stage.
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Latest thinking from India Insights
Times of India survey on Delhi kids. 22% of 6-9 year olds, 60% of 10-14 yr olds and 84% of 15-18 yr olds own a cell phone.
RT @niccijsmith: Still get childishly excited when my taxi overtakes elephants on the streets of Delhi.
Nice ad by Tupperware to celebrate Republic Day http://t.co/gU7hLOYd
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