Articles

In-depth opinion pieces covering a range of subjects and key business sectors.

Indian market entry: You aren't in Kansas anymore!

Entering the Indian market means understanding a host cultural, procedural and social differences. India Insights offers some "quick tips" to help entrants plan for market entry.

India's developing economy needs to be on the radar of any company with global aspirations. A legal system based on UK law and the widespread use of the English language means entry should be a real consideration for UK PLC.

A growing economy, an increasingly wealthy middle class and young population appeal to companies, brands and services. Opportunities exist across a myriad of sectors.

But as Dorothy observed on arrival in Oz, in the film The Wizard of Oz, "I've a feeling we're not in Kansas anymore". Entrants must remember that India is a country of contradictions and markets exist within markets.

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Map of India


 

India's best brands of 2009 identified

Indian brand survey concludes that customer focused brands didn't just survive 2009, they thrived.

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Will entry of foreign universities be enough to raise Indian education standards?

India's education system is set to undergo its biggest shake up in an attempt to maintain the country's economic growth.

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India's beleaguered aviation sector set for clearer skies in 2010

Indian aviation report, authored by Centre for Asia Pacific Aviation predicts that providing costs, capacity and pricing can be managed, the sector is due a change in fortunes in 2010.

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Levels of discretionary spend set to be maintained in India and across Asia Pacific

MasterCard survey finds that consumers across Asia Pacific plan to keep spending on non essential items.

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