AdMob, the industry-leading mobile advertising and monetization solutions company have reported that India is the fourth biggest market place for mobile advertising consumption. April 2009 figures show that only the US (47% share of global ad requests) and Indonesia (10.8%) beat India's share of 5.9%, equivalent to over 447 million requests.
Emerging market impact
In addition to Indonesia and India, the Philippines also make the top 5 (along with the UK). AdMob conclude that emerging markets are ripe for mobile exploitation due to the fact that mobile phone operators offer low cost packages. In addition, the standard of english literacy is high and fixed-line broadband extremely low.
Marketing effectiveness
For brands looking to cash in on the next generation of consumers, emerging markets play a vital role. To reach them the mobile phone is the only viable digital medium. With 35 - 40 million Indians accessing the internet from mobile devices, mobile internet marketing is set to become an increasingly important marketing channel.
In india most of the mobile ad spend is sms based and not over the internet, i think approximately over 85 % of the ad revenues that mobile operators rake in is thru sms based push advertising.
hope you get your sources from TRAI or COAI vetted accordingly
best
ameet
Hi Ameet,
The blog covers a report on AdMob's 'own' published findings. The "35-40 million" figure for internet access from mobiles devices is a TRAI figure, taken from Businessweek, 29/10/07, to be specific their figure was actually 38 million.
Dominic