Nokia tops India's "most trusted" brand survey

June 17, 2009

For the second year running, Nokia has topped India's prestigious 'Brand Equity Most Trusted Brands (MTB) Survey'. Now in its sixth year, the survey run by Nielsen on behalf of the Brand Equity publication shows the strength of India's FMCG segment, eight of the top 10 fall in to the category of frequently purchased consumer products. The findings also show how locally established brands remain competitive against international entrants.

Hindustan Lever lead the way

Hindustan Lever (part of Unilever) dominates with three brands - Lifebuoy, Lux and Pepsodent - in the top tier, and a total of seven in the top 20. However, their Pond's brand is also the biggest faller, dropping to sixteenth place, down eleven places on last year.

Reliable Reliance Mobile

There are two new entries in this year's top 10. Horlicks, owned by GlaxoSmithKline and one of the oldest brands in India jumps in at number 6, following years in the top 20 but it is Reliance Mobile at number 10 which stands out most. Having never featured in the top 20, Reliance Mobile takes its place at number 10. Given its high profile sponsorship of the Twenty20 World Cup, it will be interesting to see - despite India failing to retain the trophy - whether the brand receives a boost in next years survey.

Reliance Mobile advertising detail www.india-insights.co.uk

Mobile phone brand boost

Reflecting the remarkable growth of India's mobile phone sector, it isn't surprising to find that telecom brands are becoming increasingly influential. In addition to Nokia and Reliance Mobile, Airtel (12th), BSNL (19th) and Vodafone (30th) all break the top 30.

Local and International brands

The list contains an interesting mix of local and International brands. While mega FMCG and technology brands like Pepsi (26th), Coca-Cola (32nd), Sony (38th), Motorola (81st) and Nestle (99th) find a place in the top 100, locally established brands - some admittedly now owned by international brand owners - are represented through out.

State Bank of India (13th), Life Insurance Corporation of India (17th), Parle Products (22nd), Dabur (28th), Godrej (44th) and Fevicol (54th) prove that where "trust" is concerned, local brands can compete strongly against international brands and their owners.

To see the complete list of India's most trusted brands click here.

Categories: Consumerism Brands

Tagged: FMCG, India brands, Nokia, Vodafone, Dabur, Brand positioning, Indian FMCG, State Bank of India, Motorola, Pepsodent, Consumerism, Pepsi, Reliance Mobile, Sony India, Godrej, Sony, Lux, Consumption habits, Parle Products, Airtel, Unilever, Horlicks, Brand loyalty, Coca-Cola, Brand Equity Most Trusted Brands Survey, Life Insurance Corporation of India, BSNL, Nestle, Pond's, Fevicol, Nielsen,

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