Geneva Motor Show, highlighted auto industry extremes, while Aston Martin launched the £1 million One-77, Tata Motors unveiled spruced up Nano Europa. Based on the basic model - that after domestic difficulties goes on homeland sale March 23rd - the Europa has upgraded power and safety features for international markets. Cost reflects improved spec; at £4,400 it is three times India price.
"Products for international markets"
Company chairman, Ratan Tata, reveals the international thinking, "We've made a commitment to develop products that can enter markets beyond India, and Nano is part of it."
New models defining the future
In addition to broadening horizons, Tata looks to the future. Tata Prima, designed by Ferrari designers Pininfarina, appears capable of taking on established sedans. And in electric, Indica Vista EV - range of 120 miles and 0-60 in less than 10 seconds - Tata may have the car of the future.
Nano, updated model, same business model
With South America also in mind, Ratan Tata is clear that while new markets are to come, current priority is India, "The car for Europe and other developed markets, will be an evolution. That will happen after we establish the product in India".
Planning in the eventuality that demand outstrips supply, Tata's "flat pack", satellite-manufacturing system makes low cost, local licensing agreements possible. Hoping to sell one million Nano's a year in India, if Tata can meet mature market standards of safety and refinement, significant worldwide sales may follow.
(Add a comment)
Post comment +