Insights
In-depth opinion pieces covering a range of subjects and key business sectors.
Republic Day shows depth of Indian national pride
India has a strong national identity, its population is intensely proud of its history and equally optimistic about its future.
India's Republic Day commemorates the date on which the Constitution of India came into force on 26 January 1950. While celebrations take place across India, the focal point is the Republic Day Parade that takes place along Delhi's Rajpath.
Foreign brands need to localise products and services for India
Foreign brands used to represent aspiration, sophistication and quality. Not being Indian made them desirable but the situation has changed. MNC's now need to develop services and products specifically for India, over time "Indianisation" looks set to be replaced by "localisation".
Worshiping at the altar of Indian celebrity
India worships its icons; brands looking to create impact go down the tried and tested route of celebrity endorsement.
Big Bazaar likely to benefit from consumer-centric focus
Big Bazaar is built around the expectations and requirements of their customer. Their focus on the consumer and ability to understand diversity provides a lesson for future market entrants.
Whether fair or unfair appearance matters in India
The arrival of consumerism coincides with a renewed interest in looking slim, fair and beautiful. Indian society is becoming more self conscious, self image is becoming big business.
Market shopping for fresh produce in India is a multi-sensory experience
July 17, 2010
The advent of multinational grocery chains will streamline and standardise the shopping experience. While back-end infrastructure will be of benefit, major players need to be aware of India's shopping habits at the front-end.
Levi's illustrate how brands need to innovate for India
July 9, 2010
Brands need to be flexible and creative in their thinking if Indian market entry is to be successful.
Indian market entry: You aren't in Kansas anymore!
June 30, 2010
Entering the Indian market means understanding a host cultural, procedural and social differences. India Insights offers some "quick tips" to help entrants plan for market entry.