Insights
In-depth opinion pieces covering a range of subjects and key business sectors.
Market shopping for fresh produce in India is a multi-sensory experience
The advent of multinational grocery chains will streamline and standardise the shopping experience. While back-end infrastructure will be of benefit, major players need to be aware of India's shopping habits at the front-end.
The outdoor market (mandi) at Mehrauli village - open every day of the week - is occupied by stallholders who rent a regular pitch. Produce is piled high - and replenished throughout the day - leaving narrow paths for customers to navigate their way around. Sets of scales are used to sell fruits and vegetables in large quantities by the kilo.
The outdoor market (mandi) at Mehrauli village - open every day of the week - is occupied by stallholders who rent a regular pitch. Produce is piled high - and replenished throughout the day - leaving narrow paths for customers to navigate their way around. Sets of scales are used to sell fruits and vegetables in large quantities by the kilo.
Levi's illustrate how brands need to innovate for India
Brands need to be flexible and creative in their thinking if Indian market entry is to be successful.
Indian malls lack Indian identity
An India Insights led retail safari of Delhi's leading malls highlights the fact that the Indian retail sector lacks local identity.
Indian market entry: You aren't in Kansas anymore!
Entering the Indian market means understanding a host cultural, procedural and social differences. India Insights offers some "quick tips" to help entrants plan for market entry.
India's most trusted brands revealed
A study by India Insights reveals which are India's most trusted brands. The list shows that global brands can prosper providing they are willing to adapt to the local market.
Summary findings: Attitudes to Indian grocery shopping
March 29, 2010
India Insights recently carried out a visual study to understand attitudes towards grocery shopping and eating in the home. Here is a summary of our findings.
Summary findings: Attitudes to foreign travel
March 19, 2010
India Insights have carried out research looking at India's growing outbound tourism industry and attitudes towards international leisure travel.