The advent of multinational grocery chains will streamline and standardise the shopping experience. While back-end infrastructure will be of benefit, major players need to be aware of India's shopping habits at the front-end.
Brands need to be flexible and creative in their thinking if Indian market entry is to be successful.
Entering the Indian market means understanding a host cultural, procedural and social differences. India Insights offers some "quick tips" to help entrants plan for market entry.
An India Insights led retail safari of Delhi's leading malls highlights the fact that the Indian retail sector lacks local identity.
A study by India Insights reveals which are India's most trusted brands. The list shows that global brands can prosper providing they are willing to adapt to the local market.
India Insights recently carried out a visual study to understand attitudes towards grocery shopping and eating in the home. Here is a summary of our findings.