All Insights - Brand loyalty
All insights, covering all sectors and subjects, published in chronological order.
Worshiping at the altar of Indian celebrity
India worships its icons; brands looking to create impact go down the tried and tested route of celebrity endorsement.
Indian malls lack Indian identity
An India Insights led retail safari of Delhi's leading malls highlights the fact that the Indian retail sector lacks local identity.
India's most trusted brands revealed
A study by India Insights reveals which are India's most trusted brands. The list shows that global brands can prosper providing they are willing to adapt to the local market.