Our services
We aren't obsessed with or bogged down by methodology; we are more interested in understanding what you want to achieve. Once this is understood we determine which techniques to employ.
Insights
Getting closer to and understanding the Indian consumer
We can narrow the gap between yourself, or your client and the Indian consumer. It all depends on your needs of course, so we collaborate then use techniques to unearth valuable and usable consumer insights that meet your requirements.
Consumer conversations:
We believe that consumer interviews and focus groups are contrived. Rather than speak to consumers under laboratory conditions we prefer to go out, find them and speak to them in a relevant setting.
Want to know about young Indian's attitudes to brands? Let's head to the cinema or mall and speak to them direct. Want to understand a mother's views about grocery shopping and cooking? Let's have a chat in the kitchen. Makes sense doesn't it?
Consumer photo essays:
Alternatively, we can let the consumers consume but supply them with the tools to record themselves and what they do. Visual diaries along with a simple question and answer feedback mechanism provide visually rich feedback, addressing your specific area of interest.
Retail safari's:
If you want to understand differences between shopping in India versus the UK we can organise informal research tours of Indian malls. Our safari's provide the opportunity to observe consumers, appreciate the competitive landscape and understand the Indian consumers attitudes to shopping.
No two clients' needs are the same, therefore we develop activity tailored to your need, time scales and budget. Contact us and tell us what is on your mind.
Research
Tailored research addressing your specific business requirements
If you want to know more about a specific business sector, consumer segment or aspect of Indian life or busines we can provide you with relevant research quickly and efficiently.
We are on the ground already with a wide reaching network of local experts and contacts that we can utilise.
Your need dictates exactly what we do. We have the skills to carry out a range of primary and secondary research.
Possible research techniques:
- Face to face interviews with local experts
- Face to face consumer interviews
- Consumer insights
- Sector analysis
- Competitive analysis
- Brand audits
- Desk research
- Consumer trends
If you need to know about the Indian consumer, market or a specific sector contact us and we can tell you how we can help.
Strategy
Organisational action appropriate to the Indian consumer and market
Successful brand and communication strategies rely on understanding and knowing your target audience. This is crucial in a fast moving and often contradictory market like India.
Complex consumer market
India's consumer economy is evolving at pace. The country is made up of a series of interrelated but strikingly different markets; within this setting India's consumers are experiencing an incredible period of change and choice.
Rising incomes, a young population, a growing economy, an increased number of product and service options and the availability of credit is fueling a significant consumer boom. But India's consumers are diverse, depending on age, geography, income, profession and education.
Lines are blurring and attitudes are shifting
These factors make understanding the Indian consumer, their needs, interests and what motivates them extremely difficult. And this is where we come in.
Our understanding of the consumer puts us in a position to advise you on how to define and segment your target audience and then engage them to create real attachment.
Get us involved at an early stage and we can ensure that you make smart decisions from the beginning. Contact us for a no obligation conversation about the Indian consumer and market.